Simply Match It - Press Kit

Contact: Kyra Delaney - mail@simplykyra.com

Fact Sheet

  • App: Simply Match It
  • What it is: A fast, casual emoji-matching game. Two cards, one shared emoji, whoever taps it first scores. Built for quick rounds, solo practice, or family game night.
  • Price:Free to start. Includes: 2-player mode, classic emoji sets, iCloud sync of settings across devices.Premium (subscription or lifetime) unlocks: solo mode, multiplayer (3 or 4 players) mode, themed emoji sets (Animals, Transportation, Locations, Weather, Time, Celestial, Clothing, Accessories, Flags), custom board size/win score/speed, per-player names and button colors, and saved settings. Available as $0.99/month (3-day free trial), $5.99/year (1-week free trial), or $14.99 lifetime.
  • Platforms: iPhone, iPad, and Mac · iOS 17.0 or later, macOS 14.0 or later
  • Release date: May 9, 2025
  • Developer: Kyra, SimplyKyra LLC, based in the Pacific Northwest
  • App Store: https://apps.apple.com/us/app/simply-match-it/id6741166537
  • Website: https://www.simplykyra.com/simply-match-it/

About Simply Match It

Simply Match It is a quick-fire matching game born from a Hacking with Swift livestream, Paul Hudson's Twinmoji project, that Kyra expanded into a full app with solo, three, and four-player support along with expanded game sizes and a wide range of emoji sets. Two cards appear, each with a grid of emoji, and exactly one emoji appears on both. Players race to tap it first: right answers score, wrong ones (or a timeout) cost a point, and first to the target score wins.

It's built for short sessions rather than marathon play. The kind of game you can start between errands or hand to a kid for five minutes of calm, ad-free fun. No ads, no tracking, no pressure to keep playing.

Free play covers the core game for two players with the classic card sets. A Premium unlock adds solo mode, three and four player games, themed emoji sets, and per-player customization that include names, button colors, board size, win score, and speed... all saved and synced quietly through iCloud.

Key Features

  • Race-to-match gameplay for 1–4 players on the same device
  • Free 2-player mode with classic emoji sets, no ads
  • Premium: solo mode, 3–4 player mode, and nine themed emoji sets of differing sizes
  • Customizable board size, win score, and round speed
  • Per-player names, button colors, and saved settings
  • Share your results right when a game ends
  • Reduce Motion support, VoiceOver accessibility, and a togglable menu side
  • No ads, no analytics, no account required

Images

Images shown below are also available in the Press Kit download.

iPhone screen in landscape showing two players racing to match emoji faces, with a teal panel for Player 1 and a purple panel for Player 2 showing the score. Player 2's timer is going.
iPhone: Two-player round in landscape, classic emoji set.
iPhone screen in portrait showing a four-player round with named players Kyra, Matt, Ada, and Zoey each in a colored circle showing their score, above a two-by-two grid of emoji cards.
iPhone: Four-player round with custom player names, portrait.
IPhone screen showing a solo mode results banner reading "2, Awesome Player!" above two grids of animal emoji cards.
iPhone: Solo mode round using the Animals emoji set.
iPhone screen showing a Game Over screen with "Me won by 2 points!," a score list, and a Share Result button, over a blurred flower-themed card in the background.
iPhone: Game Over screen with the Share Result button.
iPhone settings screen with a dropdown list of emoji categories open, showing Emojis, Animals, Plants, Produce, Food, Drink, Transportation, Locations, and Weather, with Plants checked.
iPhone: Emoji category picker, showing themed set options.
iPhone settings screen showing game board difficulty sliders, points to win, answer speed options, the selected Plants emoji set, and the start of player customization.
iPhone: Game customization: board size, win score, speed, and emoji set.
Mac app window titled Simply Match It showing a solo round with food emoji cards and a green sidebar showing the score.
Mac: Solo-player round using the Food emoji set.
iPad screen in landscape showing a three-player round with players Kyra, Ada, and Zoey in colored circles around two grids of food emoji cards.
iPad: Three-player round using a Japanese food emoji set.
iPad settings screen in dark mode showing haptic feedback and score pop toggles, a Menu on Left Side accessibility toggle, and light/dark theme options.
iPad: App Settings, showing accessibility and appearance options.

Download Press Kit

The images above along with a 1024×1024 app icon are included in this zip.

See More

Check out the recent updates.

About the Developer

Kyra is a solo indie developer at SimplyKyra LLC, building calm-tech Apple apps from the Pacific Northwest. She has a computing science background in bioinformatics, stepped away from Windows enterprise development to raise her daughters, and returned to building through blogging and app development. Her apps include Simply TBR, Simply Remember It, Simply Customize It, and two ad-free games, Simply Match It and Simply Uncover It.

Contact

Kyra Delaney - mail@simplykyra.com